Your website.
Your newsletter.
Your business.
Everything you need to run an independent publication. Website, newsletters, memberships, payments — one platform, no gatekeepers.
Trusted by publishers, creators, and businesses
The publishing cycle
One platform. The whole picture.
Most publishers stitch together five tools and spend half their time managing the seams. Ghost is one thing.
Publish anything
Write with focus. Publish with confidence. Ghost's editor handles everything from quick posts to long-form investigations — text, images, video, audio, embeds, interactive cards, and more. No plugins. No page builders. Just your content.
Clean, minimal editor
Designed to feel calm and focused, not cluttered with toolbars
Auto-save
Every change saved automatically, never lose your work
Posts and pages
Posts for regular publishing, pages for permanent content
Granular post history
See every edit over time, restore any version
TK reminders
Mark sections to finish later — Ghost warns before you publish
The /edit shortcut
Append /edit to any page URL to jump straight to editing
“The smoother & simpler the writing experience is, the more motivated I feel to write. Ghost makes me want to draft my articles straight inside their app.”
Tobias Van Schneider
DESK Magazine
Design everything
Your site should look like yours. Ghost gives you complete control over design — from choosing a theme to customizing every detail of your brand. No code required. No design constraints.
Theme marketplace
100+ free and premium themes, organized by use case (news, newsletter, podcast, food, photography, solo)
Build your own
Custom theme development with Handlebars templating, simpler than WordPress
Specialized themes
Purpose-built designs for specific content types (Taste for food writers, Episode for podcasters, Headline for newsrooms)
Community themes
Independent developers build and sell themes on the Ghost marketplace
Distribute anywhere
Write once, reach everywhere. Every post you publish can go to your website, your newsletter subscribers, your RSS readers, and the social web — from one editor, in one action.
Multiple newsletters
Run separate newsletters, each with its own design, subscribers, and schedule
Custom design per newsletter
Each newsletter gets its own branded look and feel
Email-only publishing
Send a newsletter without publishing to your website
Scheduling
Set a future date and time for newsletter delivery
Subtitles
Add a subtitle to newsletter editions for context in inboxes
Grow memberships
Readers visit. Members stay. Ghost gives you everything you need to convert casual visitors into loyal members — and to understand, manage, and engage your audience as it grows.
Portal
Embedded signup, signin, and account management UI that works on every theme, zero setup
Access controls
Open signups, invite-only, paid-only, or memberships off entirely
Welcome pages
Redirect new members to a custom page after signup, configurable per tier
Welcome emails
Automatically email new free and paid members when they join
Signup form embeds
Collect signups from external sites (Linktree, other platforms)
Signup terms
Link your terms and conditions or privacy policy at signup
Inbox links
Ghost detects the member's email provider and links them directly to their confirmation email
One-time signin codes
Members can sign in with a one-time code instead of a magic link
Earn revenue
Ghost takes 0% of your revenue. You connect your own Stripe account, set your own prices, and keep what you make. If you ever leave, your subscribers come with you.
Membership tiers
Create plans with custom benefits so readers know exactly what they get
Monthly and yearly pricing
Set both options; let members choose their billing cycle
Free trials
Let subscribers try paid content before committing
Discount codes
Create custom discount URLs for campaigns or launches
Campaign URLs
Track where paid signups originate with UTM-style offer links
Tips & donations
One-time "pay what you want" support, no subscription needed
170 currencies
Charge in whichever currency your audience uses
Learn what works
Ghost connects web traffic, email opens, member signups, and revenue in one view. First-party analytics, built in. No third-party scripts. Not blocked by adblockers.
Overview dashboard
Traffic, growth, revenue, and recent post performance at a glance
Unique visitors
See how many people visit your site
Page views
Track views across posts and pages
Real-time data
Analytics collected live as events happen, no waiting for batch reports
Privacy-friendly
Lightweight, zero-config, not blocked by adblockers
First-party native
No third-party scripts, no data shared with advertising networks
Post-level traffic
Drill into traffic for any individual post
Develop flexibly
Ghost is open source, built on Node.js, and designed for developers who want control. Use it as a traditional CMS, a headless backend, or anything in between. Full APIs, 8,000+ integrations, managed hosting, and the infrastructure to run at scale.
Content API
Access all your content programmatically via JSON
Admin API
Write content and manage your site via API
Webhooks
Trigger external services when events happen in Ghost
Headless CMS
Use Ghost as a backend with any frontend framework (Next.js, Gatsby, Nuxt, etc.)
Content Collections
Organize and query content with flexible collection rules
Love at first post.
Don't take our word for it. Here's what people say after they switch.
"It has now been one year since I quit my full-time job to go all in on Tangle. Today, we have 75,000 paying subscribers. That's roughly $4M in gross yearly revenue."
Isaac Saul
readtangle.com
"Moving my newsletter to Ghost led to an explosion of growth (10x), and also felt like untying my hands as a publisher."
Hiro
hiro.report
"Ghost was a natural choice for us — a high quality platform with all the right incentives built in for good writing and good community."
Johnny Rodgers
buildingslack.com
"We power 15 communities with Ghost, it's proven to be the best membership platform on the planet."
Richard King
productmarketingalliance.com
"I made the leap from Substack to Ghost and haven't looked back. Not only am I keeping FAR more in my monthly income."
Kristen Lopez
thefilmmaven.com
"Our experience migrating to Ghost was flawless. What the Ghost team did was nothing short of absolute magic."
Andrew Womack
themorningnews.org
"Life is so much better on Ghost. I can tell you I'm not ever moving again."
Paul Szoldra
duffelblog.com
"After trying nearly every CMS out there, Ghost is it."
Protein
protein.xyz
"Ghost gives us a clean, fast, independent newsroom where our polling and analysis reach readers without noise."
Raghavan Mayur
tippinsights.com
"Ghost makes independent hyperlocal news publishing feasible. Full stop."
Alex Mullaney
inglesidelight.com
"Moving to Ghost has proven to be one of the best business decisions we've made as an independent media outlet."
Joel Warner
levernews.com
"Ghost is just implausibly good. It takes care of everything you need out the box."
Uri Bram
thebrowser.com
"Switching from Substack to Ghost was like moving from a cramped rental to actually owning my house."
Will Adams
provincialtimes.ca
"Ghost just does things right. It builds tools and features I need, it's priced fairly and the concierge service is fantastic."
Ben Whitelaw
everythinginmoderation.co
"You should be using Ghost because it's absolutely amazing and I love it."
Ali Abdaal
aliabdaal.com
"I'm thrilled to be on a platform that lives its values, and that treats me like a person, not a product."
Rabbi Danya Ruttenberg
lifeisasacredtext.com
"Ghost gave me a discount because their wonderful folks felt my work supports public interest. Which other business will do that?"
Tanmoy Goswami
sanitybytanmoy.com
"I'm always blown away by how Ghost manages to be both so simple and so powerful at the same time."
Hailley Griffis
buffer.com
"We've been using Ghost for years and I can't imagine using a different publishing platform. It's effortless."
River Sloane
blog.helpdocs.io
"The transition to Ghost has been amazing. It's given me complete creative control and a seamless way to connect stories, podcasts, and newsletters."
Grant Trahant
causeartist.com
"Switching to Ghost transformed our business. Complete control of our customer database, 100% uptime, and ultra-responsive support."
Alex King
cestriancapitalresearch.com
"Building with Ghost means having a partner with the same goals and incentives. If you're serious about independent publishing, there's no better choice."
David Bauer
weeklyfilet.com
"The smoother and simpler the writing experience is, the more motivated I feel to write. Ghost makes me want to draft my articles straight inside their app."
Tobias Van Schneider
vanschneider.com
"Ghost is the perfect environment for writers to create the kind of work that they can feel proud of."
Jon Cherry
cherryflava.com
"Independent media is the future, and the only place media can be truly independent is Ghost."
Huma Razvi
fromthefifth.com
"Switching to Ghost made publishing feel effortless. No plugins, no maintenance, no distractions."
Finge Holden
blog.conversionlab.no
"I've tried most platforms. Ghost is a mile ahead of everyone else. The interface is unmatched."
Patrick Tanguay
sentiers.media
"Ghost cut our publishing time in half and made our content actually readable. Our email subscribers doubled in six months."
Marcus Schuler
implicator.ai
"Switching from WordPress to Ghost has been such a calming experience. Everything just works and works well."
Abbas Jaffar Ali
tbreak.com
"Within 24 hours of moving to Ghost, I was inundated with messages from my community complimenting me on the new look."
Lucy Werner
hypeyourself.com
"For those of you on Substack: why not use Ghost instead? Is the payment you get from Substack greater than the freedom Ghost would provide?"
Jack Dorsey
"It has been one year since we moved from Substack to Ghost and I wish I had done it sooner."
Drew Epperley
bigdsoccer.com
"Ghost has been essential in turning my basketball hobby into a profitable side-hustle that grows every year."
Lucas Mcnelly
mainebasketballrankings.com
"After 12 years of creating content, our WordPress site had become a bloated, glitchy mess. We migrated to Ghost and all those headaches disappeared."
Nikki Wynn
gonewiththewynns.com
"Moving Webworm to Ghost has been the best decision I made all year. Not only for me, but for my readers."
David A Farrier
webworm.co
"I switched to Ghost a year ago, and it's just... such a joy to use. Website, member platform, and email tool all in one place."
Caro Griffin
opsy.work
"My initial take on Ghost was that it would make publishing fun instead of a chore. Over two years, it has exceeded those expectations."
Carson Walker
sdnewswatch.org
"I was very nervous to transition from Substack but the concierge team made it all very easy."
Rachel Donald
planetcritical.com
"The biggest upgrade switching from WordPress was the editing experience. I've written 10,000+ word posts without a hiccup."
Rahul Chowdhury
hulry.com
"Ghost gives our analyst team exactly what we need: a modern, intuitive platform without technical friction."
Nathan Ackerman
rileysentinel.com
Bring everything with you.
Already publishing somewhere else? Ghost imports your content, your members, your email lists, and your payment history. If you can export it, we can bring it over.
Automated imports from
+ Lede, Kit, Memberful, Newspack, Jekyll, Ghost-to-Ghost, and more
Concierge migration service
Ghost's team handles the entire migration for you. Free with annual plans. No coding required.
Full data export
Download everything anytime. JSON export of all content, members, and settings. Ghost is open source — your data is never locked in.
14-day free trial
Try Ghost risk-free before committing. No credit card required.
15+ platform imports
Automated migration from every major publishing and newsletter platform.
"Life is so much better on Ghost. As someone who has moved from WordPress to Substack to Beehiiv and back to Substack, and now to Ghost… I'm not ever moving again. The concierge service took care of everything."
Paul Szoldra
Duffel Blog
$6,000/yr
Substack's 10% cut on $60K revenue
vs.
$0
Ghost's cut. Always.
Built for you. Not for investors.
Every feature on this page exists because publishers needed it — not because a board of directors approved it. Ghost is a nonprofit organization. We have no investors, no shareholders, no advertising revenue, and no reason to build anything that doesn't serve you directly.
Our software is open source. Our business model is transparent. 100% of the money we make is reinvested into making Ghost better. That's not a marketing line — it's our legal structure.
Nonprofit organization
Ghost is a registered nonprofit. No equity, no exits, no incentive to sell your data.
Open source
MIT licensed, available on GitHub. You can read every line of code, fork it, or self-host it.
No investors
Ghost is funded entirely by its users. No venture capital. No board meetings about 'monetization strategy.'
0% transaction fees
We make money from hosting, not from taxing your revenue. Ghost takes nothing when your members pay you.
Community-driven
Features are prioritized by what publishers need. Our roadmap is public. Our changelog is real.
Most platforms charge you more as you grow — a percentage of your revenue, a fee per subscriber, a tax on your own success. Ghost charges a flat monthly fee based on your level of service, not your level of growth. Your audience gets bigger? Your price stays the same. That's a simpler trade, and a fairer one.
See how Ghost compares
Simple, honest pricing
No payment fees. Upgrade, downgrade, or cancel anytime.
For solo blogs and newsletters.
- 1 staff user
- 1 newsletter
- 1,000 members
For custom publications with paid subscriptions.
- 3 staff users
- Custom themes
- Paid memberships
- 8,000+ integrations
For teams scaling up.
- 15 staff users
- Priority support
- Higher usage limits
- Early access
For publications with complex needs.
- Unlimited staff
- Dedicated IP
- 99.9% SLA
- Unlimited members
Every paid plan includes 0% transaction fees. Your revenue is yours.
Find your story.
Ghost is built for publishers of all kinds. Whether you're a solo creator, an editorial team, or a company with a content strategy — there's a version of this story that's yours.
Creators
You want independence, not another platform that owns your audience. You want your own site, your own brand, your own revenue — without the overhead.
See how creators use Ghost →Publishers
You need infrastructure that keeps up with your team and your ambitions. Workflows, permissions, multiple newsletters, and revenue tools that don't get in the way.
See how publishers use Ghost →Businesses
You need a content engine that runs alongside your product — not a side project that requires babysitting. API-first, managed hosting, and analytics that connect to growth.
See how businesses use Ghost →Trusted by thousands of independent publishers worldwide.
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AI-Powered Coca-Cola Ad Gets Basic Facts Wrong
I Learned to Listen From My Dad
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Opioids are killing older Black men in D.C. at the highest rates in the country
Airlines Are Collecting Your Data And Selling It To ICE
Black eyes, white knights: welcome to chessboxing
Will Trump's executive order reduce drug prices?
The Great American Novel Will Not Be Substacked
AI-Powered Coca-Cola Ad Gets Basic Facts Wrong
I Learned to Listen From My Dad
Mark Zuckerberg on bots and benchmarks
Opioids are killing older Black men in D.C. at the highest rates in the country
Airlines Are Collecting Your Data And Selling It To ICE
Grow on the open web
Ghost is your website, your newsletter, your membership platform — and now, your presence on the social web.
Automatic article distribution
Publish a post on Ghost and it's distributed across the social web as a full article via ActivityPub
Short-form Notes
Publish quick thoughts (up to 500 characters) directly from Ghost Admin, distributed to your followers
Your social handle
Your Ghost site gets a public profile handle (e.g., @yoursite.com) that anyone on the social web can follow
Public profile
A browsable profile showing your posts, followers, and who you follow
Followers & following
Build a follower base across platforms, not locked to any one service